The 30/30/30 Rule is not a rule per se, but it is how you should evaluate social content. Whether you want to launch your business and get the world to know, hire new people, or share a community service event, posting unique content on your social channels is essential. So, how should the 30/30/30 Rule apply to your business?
Be a Leader
30% of the time—be A LEADER in your industry on social. Social media is not just for the tech-savvy. And, it’s not just a fad or a waste of time. Post about trends, business challenges, business outcomes, and information that is simply forward-thinking.
Be a Cheerleader
30% of the time—be an A CHEERLEADER for your business. Share information about your employees and their accomplishments, workplace culture, industry or community recognition, new business acquisitions, and milestones. If you are looking to recruit talent, they want to be part of something special. Too often, social media managers are laser-focused on posting all about the business. It’s not all us, us, us in the business world.
Be an Advocate
30% of the time—be an ADVOCATE or AMBASSADOR for your community. Community means your employees, clients, neighborhood, and everything you are passionate about. It may be raising awareness for an important fundraising event, such as a 10k walk, aimed at doing good.
Share, Share, Share
What happened to the remaining 10%? SHARE, SHARE, and SHARE. Sharing, liking, or even commenting on social posts expands your reach and says that you are paying attention. So share what’s essential to your business and to you.
Social media has given everyone a voice.
You may want to elect not to get involved in hot-button discussions. Avoiding controversial topics on social media is generally another good rule. Sometimes, topics may resonate with or impact your customers/audience. You may still want to avoid making statements on social media; instead, share others’ voices so their voices are heard. Pause, be honest, be transparent, and respond in a tone that reflects your brand values. If the issue is customer service-related, respond immediately to calm the customer, then move the conversation to email or an offline phone call.
This article was originally published by Paulette Duderstadt.
Whether you want to launch your business and you want the world to know, hire new people, or share a community service event, posting unique content on your social channels is important. So how would the 30/30/30 Rule apply to your business?