Our Blog
Starting Your Small Business Budget: A Practical Guide
Creating a budget might not be the most exciting part of running a business, but it's one of the most important foundations for sustainable growth. Whether you're launching a new venture or refining your existing operations, a well-structured budget helps you make...
Why Networking Matters
Why Networking Matters (Even When You're Swamped) If you're a business owner or entrepreneur, your workweek likely ranges from 50 to 70 hours. That's just the reality of building something meaningful. Yet study after study shows that carving out time for yourself is...
My 3 Cents: Marketing Without the Fluff
You've heard "my 2 cents" a thousand times, but today I'm giving you an extra penny's worth because brand building deserves it. Here's the thing—marketing isn't magic. It's not about pretty logos or clever taglines (though those don't hurt). Marketing is brand...
30/30/30 Rule
The 30/30/30 Rule is not a rule per se, but it is how you should evaluate social content. Whether you want to launch your business and get the world to know, hire new people, or share a community service event, posting unique content on your social channels is...
Consumer, Customer, or Client? Know Who You’re Marketing To
Consumer, Customer, or Client? Know Who You're Marketing To The marketing strategy varies; your go-to plan is different, and your channels depend on whether you're aiming to earn the trust of a new client or gain appeal among a new consumer. Before you define a budget...
5 Key Areas to Revisit in Your Business Plan
With solutions from a reliable cybersecurity company, when an attack is made — no matter where it is coming from — the company is notified immediately, and the attack can be isolated before it begins to spread. Continue reading…
The 3 Big Words that Describe Your Blog
The benefits of blogging are top-of-mind and for a good reason. Blogging has evolved into a distinct sales channel that will... Increase your authoritative positioning Attract website traffic (SEO value) Increase customer engagement (pull through to other assets on...