The 30/30/30 Rule is not really a rule, but it is how you should look at social content. Whether you want to launch your business and you want the world to know, hire new people, or share a community service event, posting unique content on your social channels is important. So, how should the 30/30/30 Rule apply to your business?
30% of the time — be A LEADER in your industry on social. Social media is not just for the tech-savvy. And, it’s not just a fad or waste of time. Post about trends, business challenges and business outcomes, and information that is simply forward-thinking.
30% of the time — be an A CHEERLEADER for your business. Share information about your employees and their accomplishments, workplace culture, industry or community recognition, new business acquisitions, and milestones. If you are looking to recruit talent, they want to be part of something special. Too often, social media managers are laser-focused on posting all about the business. It’s not all us, us, us in the business world.
30% of the time — be an ADVOCATE or AMBASSADOR for your community. Community means your employees, clients, neighborhood, and everything you are passionate about. It may be raising awareness for an important fundraising event like a 10k walk that is aimed at doing good.
So what happened to the other 10%? SHARE, SHARE, and SHARE. Sharing or liking or even commenting on social posts expands your reach and says that you are paying attention. So share what’s important to your business and to you.
Social media has given everyone a voice.
You may want to elect not to get involved in hot-button discussions. Staying away from controversial topics that are on social media is generally another good rule. Sometimes, topics may resonate with or impact your customers/audience. You still may want to avoid making any statements on social media, rather share the voice of other people so that their voice is heard. Pause, be honest, be transparent, and respond with a tone representing your brand values. If the issue is actually a customer service issue, respond immediately to calm the customer, then moving the conversation to an email or offline with a phone call is generally best.
This article was originally published by Paulette Duderstadt.
Whether you want to launch your business and you want the world to know, hire new people, or share a community service event, posting unique content on your social channels is important. So how would the 30/30/30 Rule apply to your business?