by Paulette Duderstadt | Jan 3, 2026 | Marketing Strategy
Creating a budget might not be the most exciting part of running a business, but it’s one of the most important foundations for sustainable growth. Whether you’re launching a new venture or refining your existing operations, a well-structured budget helps...
by Paulette Duderstadt | Dec 6, 2025 | Marketing Strategy
Why Networking Matters (Even When You’re Swamped) If you’re a business owner or entrepreneur, your workweek likely ranges from 50 to 70 hours. That’s just the reality of building something meaningful. Yet study after study shows that carving out time...
by Paulette Duderstadt | Sep 13, 2025 | Marketing Strategy
You’ve heard “my 2 cents” a thousand times, but today I’m giving you an extra penny’s worth because brand building deserves it. Here’s the thing—marketing isn’t magic. It’s not about pretty logos or clever taglines...
by Paulette Duderstadt | Nov 21, 2023 | Marketing Strategy
The 30/30/30 Rule is not a rule per se, but it is how you should evaluate social content. Whether you want to launch your business and get the world to know, hire new people, or share a community service event, posting unique content on your social channels is...
by Paulette Duderstadt | Aug 21, 2023 | Marketing Strategy
Consumer, Customer, or Client? Know Who You’re Marketing To The marketing strategy varies; your go-to plan is different, and your channels depend on whether you’re aiming to earn the trust of a new client or gain appeal among a new consumer. Before you...
